Plan.Drive.Survive.
The better choice, planned ahead.
The brief
Penalties alone don’t change the next decision.
Queensland wanted a reform course that shapes real choices in high-risk moments, for people returning from licence suspension: fully online and built for the phone.
The idea
Move people from knowing the penalties to having a plan.
Three steps: name the consequences that would hit hardest, pick better alternatives, and plan around the barriers before they happen.
15%fewer repeat offenders: the five-year target
3steps to a personal plan
Mobilefirst, available anywhere in Queensland
My role
Art direction across the course: an illustrated world that treats a hard subject with calm and respect, and an interface aligned with Queensland Government accessibility and digital standards.
“In this moment, you are the only one who has the power to make a better choice. You have the choice.”
