Nexefy
Ready before the moment matters.
The brief
Nexefy builds licensing, training and safety products for governments and industry.
Its story had outgrown ‘learning products’. It needed to be understood as one thing.
The idea
Readiness. Nexefy became the readiness company, with one line to carry it: Ready before the moment matters.
One platform story in four verbs, Find, Fix, Deliver, Improve, and case studies that open on the moment that mattered.
My role
As Brand and Creative Director I lead brand, marketing and creative across Nexefy and its products: positioning, identity, the new nexefy.com, campaigns and content, plus product discovery and design across the platform.
Winning the VR work
On most of Nexefy’s VR jobs I was in the proposal team, helping visualise proposals and solutions to win the contracts.
The VR training below is live today across rail and Defence.
